On April 7, 2021, the signing ceremony for the Kangyanda brand to be selected into the "Brilliant China" column of CCTV China Television Shopping Channel was held in Shanghai.

This conference was guided by the Brand Communication Professional Committee of the China Science and Technology Journalism Society, sponsored by Shanghai Kangyanda Industrial Group Co., Ltd. and the Organizing Committee of the "Splendent China" column, hosted by Beijing Huyue Yingfei Cultural Media Co., Ltd., Shanghai Muzi Industrial Co., Ltd., co-organized by Shanghai Wense Culture Communication Co., Ltd., and supported by Shanghai Fuyao Metal Decoration Engineering Co., Ltd., Shanghai Luoyi Decoration Building Materials Co., Ltd. and Nantong Chenye Decoration Engineering Co., Ltd.

Hosted by Guo Hao, production director and chief host of "Splendent China" column

This meeting was co-chaired by Guo Hao, production director and chief host of CCTV's China Television Shopping Channel's "splendid China" column, and Zhao Houfang, national chief operating officer of the column. Guests present at the meeting were: Ms. Ye Zihong, Chairman of Shanghai Kangyanda Industrial Group Co., Ltd., Ms. Martha, Executive President, and Ms. Yi Xin, CEO; Chief Planner of CCTV China Television Shopping Channel's "Splendent China" column, Chairman, Famous Planner, Musician Mr. Zhang Hu; Chief Executive Producer of "Splendent China" column and Executive President of Beijing Huyue Yingfei Cultural Media Co., Ltd.; Mr. Guo Hao, production director and host of "Splendent China" column and president of Beijing Huyue Yingfei Cultural Media; Mr. Zhao Houfang, chief operating officer of "Splendent China" column; Mr. Guo Shihong, general manager of Shanghai Wense Cultural Communication Co., Ltd.; Mr. Dong Guojian, senior planner, director and music producer; Ms. Lei Fangfang, founder and model coach of Mud-Man Star Making Workshop; Ms. Ge Feiyun, national second-class actor and musical actor of Hangzhou Opera and Dance Theater; Mr. Yun Feng, Chairman of Beijing Yimo Culture Communication Co., Ltd.; Ms. Wu Fuzhi, General Manager of Shanghai Fuyao Metal Decoration Engineering Co., Ltd.; Ms. Luo Yiyi, Chairman of Shanghai Luoyi Decoration and Building Materials Co., Ltd.; Mr. Feng Hui of Nantong Chenye Decoration Engineering Co., Ltd.; Ms. Yang Huan, a cadre of Pucheng Government, Fujian; Mr. Wu Fayong, CEO of Shanghai Xiangmedia New Media Communication; Mr. Mao Kuanjun, Chairman of Shanghai Tingyu Trading Co., Ltd. and Owner of Fengbao Village, Fengxian Baolong Branch; Mr. Li Zhengming, Shanghai Fangding Supply Chain Co., Ltd., etc.

Zhao Houfang, chief operating officer and host of the "Splendent China" column, presided over the meeting

Mr. Zhang Hongliang, Ms. Ye Zihong, Mr. Zhang Hu

At the meeting,"Shanghai Kangyanda Industrial Group Co., Ltd." held a signing ceremony with the "Splendid China" column of CCTV's China Television Shopping Channel. Ms. Ye Zihong, the founder of the "Kangyanda" brand, will walk into the studio to talk about the "Kangyanda" brand story.

Kangyanda brand was selected for the signing ceremony of CCTV China Television Shopping's "splendid China" column

The "Brilliant China" column is a studio interview and company chronicle TV program set up by CCTV China Television Shopping Channel. It explores and praises China's high-quality brands and outstanding figures from an authoritative media perspective. Through interviews and visits, the program form of enterprises promotes brands and figures that have made outstanding contributions and are influential in various industries and fields, promotes the rapid development of Chinese national enterprises and national brands, and allows more Chinese companies to move towards the path of brand development.

Zhang Hu, chief planner of the "Brilliant China" column, explains the column form

At the meeting, Mr. Zhang Hu, the chief planner of the "Brilliant China" column, gave an in-depth explanation of the column form and brand communication value for everyone on the spot. How it can help start-up and developing companies establish correct brand values, so that more companies can have correct communication channels and brand orientation awareness. Zhang Hu emphasized that the "splendid China" column is highly endorsed by TV media and new online media as a communication channel. It interviews outstanding Chinese national brands and outstanding figures to achieve social effects and standardized publicity, help brand growth, and establish brand value.

Issuing an appointment letter to the producer of "Splendid China" and the person in charge of the Shanghai Operation Center

Mr. Zhang Hu and Mr. Zhang Hongliang, heads of the "Splendid China" column of CCTV's China Television Shopping Channel, presented the letter of appointment for the "Splendid China" column on the spot, awarding Ms. Ye Zihong and Mr. Guo Shihong as producers of the "Splendid China" column, and Mr. Wu Xiaobo was the director of the marketing department of the Shanghai Operation Center of the "Splendid China" column.

Ye Zihong, Chairman of Kangyanda Group, interprets Kangyanda brand

At the meeting, Ms. Ye Zihong, founder of Kangyanda brand and chairman of Kangyanda Group, gave an in-depth interpretation of Kangyanda's brand positioning, product structure, corporate culture and development vision of the Kangyanda brand to the guests. Dong Ye pointed out in his speech: The global cosmetics industry is developing rapidly. As a R & D investor, producer and operator that launches new materials for scientific and technological skin beauty concepts, Kangyanda has advanced technology in the field of manufacturing daily care series products. It can rapidly promote the development of global daily care series undertakings. Kang Yanda will always pursue the business philosophy of "professionalism creates quality, science and technology achieves the future", the corporate spirit of "mindfulness, altruism, virtue, innovation, unity, promotion of kindness, fraternity, and awe", and "using high-tech skin beauty technology to create healthier and beautiful skin", and strive to create and enhance the core competitiveness of the company. At the same time, adhering to the purpose of healthy skin care, we strictly select safe raw materials from excellent domestic and foreign producing areas, and adopt scientific extraction skin care technology to develop a series of scientific and technological skin care products, striving to provide customers with diversified products and services, and ensure product quality and add value to the brand.

Chairman Ye Zihong personally provided product experience for guests

"Kangyanda" is a comprehensive group company integrating research and development, production, sales and service. Kangyanda will take "creating healthier and more beautiful skin" as its own responsibility and join hands with China's top cosmetics research institutes and Germany. A well-known cosmetics research institute, and has many years of experience in product raw material extraction technology and terminal equipment modification and research and development. Kangyanda will strive to change the existing market competition landscape and rapidly develop towards the research direction of higher-end skin nutrition products.

Chairman Ye Zihong and President Martha and had in-depth exchanges with the guests on site

"Kangyanda" Science and Technology Skin Beauty Research Institute is an international science and technology skin beauty research institute that promotes the development of Damei's health industry. Gather elites in the fields of dermatology, life sciences, epidermal science, etc., rely on their excellent R & D and innovation capabilities, and scientifically use internationally leading materials and formulation technologies to develop higher-end technological skin beauty products. Kangyanda will unite with top international and domestic production bases to adopt internationally advanced production equipment and modern automatic control management systems. Among them, all emulsification equipment in the emulsification workshop is imported from German equipment suppliers famous in the international cosmetics manufacturing industry. Among them is the German EKATO Group, one of the world's leading manufacturers of emulsification and mixing equipment.

Guests attending the meeting experienced Kangyanda products on site

Creativity creates quality. In the increasingly powerful era of technology, skin care products no longer only emphasize ingredients, manufacturing processes, and processing equipment, while Kangyanda pays more attention to technologically advanced processes, allowing the active ingredients of the product to be retained to the greatest extent and multiple ingredients are organically combined.

Its advanced emulsification equipment, the German EKATO brand, can completely maintain the comfort and stability of the product's properties, and greatly improve the dispersion time and delicacy of the material body, allowing product performance to be maximized.

Chairman Ye Zihong gave a product effect demonstration for the guests

Finally, the conference came to a successful conclusion amid happy and peaceful applause. Leading representatives of the "Splendent China" column and some of the guests and representatives attending the meeting took a group photo.