Greenland Hotel Tourism Group held a collective signing ceremony, and the advantages of "greenfield model" were increasingly prominent
UP ChinaTravel
2024-07-08 16:26:29
0Times

This year marks the 100th anniversary of the founding of the Communist Party of China, the historical intersection of the "two centenary goals", and the first year of the "14th Five-Year Plan". The "Outline" proposes that we must adhere to the strategic basis of expanding domestic demand. As the domestic and international development environment undergoes profound changes, we must place our development foothold at home and rely more on the domestic market to achieve economic development.

Gathering the majestic power of the "14th Five-Year Plan" development, Greenland Hotel Tourism Group has built a new development pattern, strived to promote high-quality development during the "14th Five-Year Plan" period, and ensured a good start and a good start. On June 25, Greenland Hotels and Tourism Group successfully held a signing ceremony for ten hotel projects and strategic cooperation, which represented that the Greenland Hotels segment further expanded its development network under the asset-light model, and the "two-legged" expansion model of "endogenous expansion + extended output" has become increasingly mature, achieving faster hotel scale expansion, and a more stable revenue model, improving the overall competitiveness and comprehensive strength of Greenland Hotels.

The collective formal signing of this project is of great significance. First of all, the hotel project signed this time fully responds to the 14th "Outline", puts more development focus on the domestic market, and further expands the domestic territory of greenfield hotels. Secondly, in the gradual exploration of the asset-light export model, a large number of mature individual hotel owners have become powerful partners for Greenland Hotel Tourism Group in the pace of export.It has thickened the cornerstone of the development of Greenland Hotel business.The project itself has high commercial value and can achieve faster opening in the short term and more stable business performance.Expand the competitive moat of green space in the accommodation industry。Third, as the core development brand for green land light asset export, the "Boli" brand has increasingly prominent advantages in centralization and its scale has gradually emerged.

At the ceremony, Mr. Yang Bin, General Manager of the Project Development Department of Greenland Hotel Tourism Group, said in his speech that the signing of the contract is not only an important measure for Greenland Hotel Tourism Group to promote the strategic deployment of "one core and two wings", but also a complementary and pragmatic combination of all parties. Cooperation, diversion and empowerment. Greenland Hotel Tourism Group will continue to pioneer, innovate, strive for excellence, repay owners with good economic and social benefits, and make positive contributions to the high-quality development of China's tourism industry.

In his speech, Mr. Li Yunhui, Chairman of Guangdong Qianghua Electric Co., Ltd., said that with the implementation of the hotel management model of Greenland Hotels Tourism Group in Meizhou, Guangdong, the hometown of Marshal Ye Jianying, it will promote the vigorous development of red tourism in Meizhou. Coinciding with the centenary of the founding of the Party, Qianghua Boli Hotel will serve Meizhou with the new management concept and business model of Greenland Hotel Tourism Group, give full play to the benchmark role of the local tourism industry, and lead Meizhou tourism industry to a higher level!

Mr. Xia Jiaping, Chairman of Wuxi City Jiadeli Real Estate Development Co., Ltd., said in his speech that the Dangkou Ancient Town Scenic Area around the signed hotel project is a "Famous Historical and Cultural Town in Wuxi City", a "National AAAA Tourist Attraction", and a "Chinese Photography Creation Base". It is one of the "Five Key Protected Historical and Cultural Districts (Famous Towns) in Wuxi City." It receives more than 2 million tourists from all over the country and overseas every year. It is an important city cultural business card in Wuxi. It is also a key support development area for Wuxi's tourism industry. This cooperation with Greenland Hotel Tourism Group is a good opportunity for the project to lay a solid foundation, comprehensively improve, and make it bigger and stronger. It is a good opportunity for the hotel to break regional constraints and break through development bottlenecks.

Ms. Han Junyan, product director of UnionPay Business Co., Ltd., said in her speech that the cooperation signing aims to jointly expand new businesses in the cultural and tourism sector, which can create more brilliant sparks and carry out deeper cooperation. It is believed that both parties can give full play to their advantages in their respective fields, jointly explore a broader cultural tourism market, and empower each other's owners.

The collective signing of projects by ten companies and the successful signing of a strategic contract for one company not only strongly demonstrated the market influence of the Greenland hotel brand and the owner's company's trust in Greenland's excellent professional capabilities and effective risk management capabilities. At the same time, It also marks the green spaceIn the first year of the new decade, development has reached a new level, strategic transformation and deployment have been comprehensively strengthened, and the output model system has become more resilient.。In the export of light assets, Greenland truly realizes a complete closed-loop comprehensive entrusted management model from the four links of "investment, construction, management and returning', forming an industry-leading and sound management and operation system. While achieving healthy and sustainable operation of the hotel for the owner's project, we will further extend to asset management services on the basis of operation management services, and use asset management as a link to maximize the integration and integration of various professional resources and capabilities. Create more reasonable returns for investors. While Greenland Hotel itself has brand and resource strength, through light asset layout, the scale of Greenland Hotel under management will be continuously expanded, which will also help further strengthen the brand image of Greenland Hotel.

At present, the total number of hotel projects under Greenland Hotels and Tourism Group has exceeded 300, of which the number of export management projects has reached 80, covering ten countries on three continents around the world. Based on the new development stage, Green Space will also integrate high-quality resources through overall planning, take advantage of each other, and work with partners to establish a long-term stable strategic layout for symbiosis and common prosperity, and work together to promote overall advancement through deeper cooperation. Create a sustainable cultural tourism industry ecosystem with green space characteristics and promote high-quality development. At the same time, it has always actively promoted the coordinated industrial development strategy of Greenland Group, promoted the upgrading of hotel brands to greenfield investment, and promoted Greenland Group's comprehensive multi-industry investment of "big infrastructure + big finance + big consumption".

Cao Songmei, Chairman of Anji Yihong Hotel Management Co., Ltd., Li Yunhui, Chairman of Guangdong Qianghua Electric, Xia Jiaping, Chairman of Wuxi City Jiadeli Real Estate Development Co., Ltd., Zhen Hongbo, General Manager of Shennan (Wuxi) Vehicle Network Co., Ltd., Yuan Xianyong, President of Zhongtong Investment (Shanghai) Co., Ltd., Ma Xiaocheng, Vice Chairman of Fenglongwan Cultural Tourism Group Co., Ltd., Wang Hao, General Manager of Nanjing Superstar Road and Bridge Engineering Co., Ltd., Li Wei, Senior Vice President of China Exhibition Group, Zhang Jianguo, Chairman of Henan Guoding Real Estate Co., Ltd., Ms Han Junyan, Product Director of UnionPay Business Co., Ltd., and Li Ruizhong, General Manager of Greenland Hotel Tourism Group, attended the scene to witness this historic moment.


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